Turath.
Turath is the Arabic word for ‘Heritage’. Our heritage in Egypt is very complex and detailed, which inspired the design of this logo.
The logo features the iconic minaret of Ibn Tulun Mosque in Islamic Cairo, which is a very significant element in the history of Egypt and in the history of Islam. This makes the logo very unique in combining Egyptian Heritage and Islamic History. It represents the words of Dr. Umar Faruq “In history, Islam showed itself to be culturally friendly and, in that regard, has been likened to a crystal clear river.” In the background is a subtle Zilij pattern that, when combined with the details in the mosque, reflect the beauty and complexity of Islamic Art in Egypt.
Fountain Path.
The Fountain Path logo was inspired by Moroccan water fountains. The geometric patterns were created to reflect the intricate patterns of Moroccan tiles. This logo is meant to imbibe the spiritual act of drinking from the drink of the people of purity.
Aya Shiatsu.
The first option of the logo is inspired by a ten-fold Islamic geometry symmetry design. In the centre is an arabesque design which was traditionally illustrated to recall and reflect the archetypal Gardens of Paradise. Aya Shiatsu is a healing space for physical and mental well-being by a Muslim practitioner. The logo aims to bring about feelings of peace, comfort, and reconnecting with one’s own body.
The chosen font is a modern serif elegant font that complements the floral design through the contrast between thick and thin strokes.
Mathoun.
This logo is inspired by the history of coffee in Egypt. Looking back at bayt al qahwa, (literally “the house of coffee”, the old name used for cafes in Egypt), we find Egyptians wearing a head turban or a tarboush at the coffee shops, consuming coffee while playing backgammon and enjoying a conversation.
Sabeel.
The word Sabeel has many different meanings—it could mean a path or a way, but it was also used to refer to free water fountains for passersby in the markets and on the streets. To create this logo, I worked closely with a certified calligrapher to try the different scripts of writing for this word. The chosen script was the Diwani style that is loose and in a way represents the flow of water.
